Levi’s tells stores to sell political message. What if you refused?


Check out this story and think about this:

What would happen if PA would pass a “sexual orientation” “gender identity” anti-discrimination bill (HB 300) and a local store manager or clerk (or your teenager working a part-time job) at your favorite dept. store, refused to peddle the Levi’s propaganda along with the jeans? Would they be brought up for charges before the Human Relations Commission? Or lose their job?  Take action. Tell your State Rep and State Senator to Vote NO on HB 300.

Levi Strauss & Co., the jeans manufacturer that has long been a leader in corporate support for the homosexual activist movement, has come out with a new marketing scheme that may dupe consumers who buy their products into displaying support for same-sex “marriage.”

The staff members of the stores that are displaying the clothing with white knots have been instructed to engage customers with explanations of the homosexual agenda symbol, hoping that customers will be educated through an “informed conversation.”

“We have weekly calls with our store managers and we sent out detailed information about the White Knot organization and also ways in which we’re supporting marriage equality overall as a company,” Levi’s director of brand marketing and public relations, Erica Archambault, told the New York Times. She added that she wants sales staff “to be educated and able to have an informed conversation that’s more interactive than reading off a card or something.”  Read more…

2 Responses to “Levi’s tells stores to sell political message. What if you refused?”

  1. Peter S. Chamberlain Says:

    Regardles of one’s opinion about same-sex “marriage,” guns in national parks, bailouts for auto companies or banks, the Non-Intercourse Act of 1791, or any other political issue, or how one political outcome or another might arguably help or hinder an employer’s sales of clothes, guns, cars, etc., a commercial employer’s requiring an employee to promote and express support for, or opposition to, any political position is not only clearly morally wrong but probably violates federal and most states’ anti-discrimination laws dealing with both political and religious discrimination. It occurs to me that this may very likely also violate federal and state laws dealing with corporate campaign contributions, which include donations of loaned employee time and services. Some lawyer in each affected state should research this.

    Now, if a store decides to sell or give away ribbons to support gay marriage, or any other cause, a book favoring a position, or campaign posters for one or competing candidates, an employee could properly be expected to handle those transactions, which do not require the employee to express or support any such position personally. That would, however, not include an employee being required to participate in an abortion, for example, or refusing to hire someone on that basis anywhere but at an abortion mill.

    Your secretary should be expected to type a letter you dictated whether she agreed with your legal or political position expressed therein or not, but that does not require her to endorse or promote your or your client’s views with which she may reasonably disagree on religious, political, or other grounds.

    This is an issue that both liberals and conservatives, and those for and against gay marriage or some other political position, should realize could cut both ways and agree upon.

  2. ADF Alliance Alert » Levi’s tells stores to sell political message. What if you refused? Says:

    […] Shaheen writes at the Pennsylvania Family Institute: “What would happen if PA would pass a ’sexual orientation’ ‘gender […]

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